One morning a grocer put a sign out that read, “Eggplants:
twenty-five cents apiece, three for one dollar.” All day long customers walked
in and complained about the sign. “I should get four eggplants for a dollar!”
they all said. The grocer apologized profusely to each and every customer and he
put four eggplants in bags for them. By the end of the day he was sold out of
eggplants. The manager of a shoe store next door came in at the end of the day
and heard the last customer demand four eggplants. “Why don’t you just fix the
mistake on your sign?” he asked. The grocer smiled. “What mistake?” he said. “Before
I put up that sign, nobody ever bought more than one eggplant.”
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