If you’ve ever grown carrots, you know what comes out of the
ground looks nothing like what’s in the store. Some carrots will be stubby, and
some will be broken. Some have two or three “legs.” Some twist around each
other. If you grow ugly carrots, you eat ugly carrots. They taste fine. But no
one BUYS ugly carrots. Store carrots are pretty because all the ugly ones were
thrown away. Mike Yurosek, a California carrot farmer, hated to see up to 70%
of his crop going to waste because it wasn’t pretty. So, Mike repurposed a bean-cutting
machine to chop his ugly carrots into two-inch pieces. He peeled them with a
rough stone roller and polished them with a smooth stone roller, and packaged
them as Bunny Luv Baby Carrots. That was 1986. A year later, U.S. carrot
consumption had increased by 30%. Today, baby carrots account for more than 70%
of all carrot sales.
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