They started showing up the day after July 4th, and now
there are displays of Halloween-themed merchandise absolutely everywhere. Halloween
is exactly two months away. While there are plenty of minor holidays between
now and then, none of them seem to drive consumers to whip out their
pocketbooks like the spooky end of October. So, store windows that held
red-white-and-blue everything just a few weeks ago are now full of orange,
black, purple, and slime green. There’s even a name for this odd phenomenon. It’s
called “Summerween.” I think the Disney program “Gravity Falls” coined the term
back in 2012. In the show, Summerween fell on June 22nd, and I’m sure die-hard
fans still observe that date. But it might be more rewarding to celebrate
sometime in August. It’s a great excuse for dragging out your 20-foot skeleton
several weeks early. Pumpkins aren’t available just yet, but you could try your hand
at carving Jack-o-melons.
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