Boys' Nonsense

Premier Inn is a British hotel chain. As the United Kingdom's largest hotel brand, it boasts more than 72,000 rooms and 800 hotels. As a way to celebrate the release of what they’re calling “the best pillow ever,” Premier Inn is hosting Pillow Fight Club events in modified hotel rooms across the UK including Edinburgh, Cardiff and Bristol. No, they aren’t encouraging battling it out with the new pillows. Rather, they’re finding a creative use for the 300,000 old pillows that have been replaced. Sarah Simpson, head of product at Premier Inn, says: “Pillow fights are one of the few childhood sports people can take through to adulthood and still be good at.” There are eight simple rules to remember in Pillow Fight Club, like “The floor is never lava” and “If this is your first fight, grab a pillow – you have to fight.” I’m not really sure if one of the rules is “Don’t talk about Pillow Fight Club.”