I got another “Christmas in July” mailer yesterday, this time for a hot stone massage. Christmas in July generally refers to a sales push by desperate retailers hoping for
the kind of reckless abandon many of us are guilty of in November and December.
Or it’s a kitschy attempt by camp directors to entertain summer campers who’d
rather be at home playing video games. “Christmas in July” is also the name of a
1940 movie. It features Dick Powell as an advertising agency employee whose
coworkers trick him into thinking he’s won a big cash prize for a new slogan.
He goes on a shopping spree, buying gifts for family and friends, and an
engagement ring for his sweetheart. The Hallmark channel always airs its
original Christmas movies during the month of July, to coincide with the annual
release – today, in fact – of their new Keepsake Christmas ornaments in
Hallmark stores. Suddenly I feel the need to buy new Star Wars ornaments.
No comments:
Post a Comment