Like most parents, we’ve always hoped our kids would grow to
be happy, well-adjusted adults. We’ve wished for them to find success in
whatever field they choose. We’ve prayed they’d love and care for each other
long after we’re gone. I’ve no doubt Christoff and Paulina Dassler had the same
aspirations for their children. Their son Adolf (Adi) had the novel idea that
athletes could excel with shoes specifically designed for their sport. He and
his older brother Rudolf founded Gebrüder Dassler Sportschuhfabrik, which
outfitted German competitors in the 1936 Olympics. During WWII the brothers had
a falling out. Adi told the Allies Rudolf worked with the Nazis, which kept
Rudy in prison for a year. Rudy tried to snitch on Adi, too. In the end, the
brothers divided assets and went their separate ways. Adi gave his new sportswear
company his nickname and the first three letters of his last name: Adidas. Rudy’s
new venture was named simply Puma.
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