It all began August 25, 1835. The New York Sun published a
series of six articles – with pictures – reporting the discovery of life on the
moon. They were attributed to a well-known astronomer, Sir John Herschel, and
his fictitious collaborator, Dr. Andrew Grant. According to the articles, the
pair had used a revolutionary new telescope – 24 feet in diameter – to observe
the surface of the moon with more clarity and detail than ever before. They
reported seeing lush vegetation and vast oceans on the moon, as well as many
fantastic inhabitants: unicorns, large beavers that walked upright on their
hind legs, and humanoids that flew about on bat-like wings. Many readers
believed the articles, including several respected scientists. On September 16,
the Sun revealed the whole thing was a hoax. In the meantime, they’d temporarily
increased the newspaper’s circulation, and permanently damaged our collective
respect for serious journalism.

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