Today’s story is about an interesting woman – Oberon Sinclair.
Until I discovered her, I’d only known Oberon as king of the fairies in Midsummer
Night’s Dream, the last name of the actress who starred in the REAL Wuthering
Heights, and Uranus’ outermost moon. Oberon Sinclair is a publicist.
Apparently, one morning in 2011 she woke up and said, “I think I’ll get
everyone to eat kale.” Until she did, I don’t think anyone ate kale. Ever. Remember when Pizza Hut was a dine-in restaurant with a salad bar? Kale was the decorative green cardboard stuff they crammed between the ice and the actual food. Ms. Sinclair invented
the non-existent “American Kale Association.” Now suddenly it’s posh to nosh
kale. It went from an inedible weed to a luxury superfood. People whip it up in
smoothies. They bake crispy kale chips. They sneak kale into salads, muffins,
and omelets. Amazing what the right PR campaign can do.
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