Wednesday, 11 March 2026

Pink Bloom

 


Have you ever whipped cream by hand? It takes more time and energy than you’d expect. Once you’ve made it, you have to use it right away. It can’t be frozen or refrigerated and used later. This was the sort of problem William H. Mitchell found fascinating. To solve it, he invented a concoction of water, hydrogenated vegetable oil and sweeteners that you know as Cool Whip. One of Mitchell’s first inventions was in answer to a tapioca shortage during World War 2: a grain starch/gelatin mixture soldiers called “Mitchell’s Mud.” Early astronauts complained about metallic-tasting stored water. To improve the flavor, they used another Mitchell invention: sugar, orange coloring and vitamin C branded as Tang. In the 50’s, Mitchell looked for a way to combine carbon monoxide with Kool Aid and invented Pop Rocks. The explosive candy didn’t hit the market until 1975, so for several years, only his immediate family enjoyed them.

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