I want you to think about the
last thing you bought. If it was pink (or lavender or even teal), there’s a
good chance you paid way too much for it. According to a study by New York City
Department of Consumer Affairs, shampoo and conditioner marketed to women cost
an average of 48% more than those marketed to men. Women’s jeans cost an
average of 10% more than jeans for men, in spite of the fact that women’s jeans
generally use less denim to make. If you’re thinking of buying a new bike or
scooter for your daughter's Christmas present, consider getting one in navy blue or camo green.
Otherwise you’ll likely pay at least 6% more. When you’re shopping for
toiletries, think before you automatically grab the “pretty” shampoo, soap,
shaving cream or razors. Not only will the ones with lace and flowers on the
package cost you more, but they’ll likely be of inferior quality. Who needs
that?
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