This may come as a bit of a shock to you (I know it surprised
me), but Betty Crocker isn’t a real person and she never was one. She was
invented in 1921 (she's a year older than Betty White) by the Washburn-Crosby Company (which eventually became
General Mills) as a way to give more personal sounding responses to consumer
product questions. Her first name was chosen because it sounded friendly, cheerful,
and knowledgeable. Her last name was borrowed from William Crocker, the company
director at the time. During the 1940’s Betty Crocker was considered the second
most popular woman in the United States, after Eleanor Roosevelt. Today you can
find her name (and sometimes her face) on packages of cake mix, canned
frosting, instant mashed potatoes, pasta salad mixes, and of course her
cookbook.
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