If you’ve bought a toy or a child’s outfit in the last decade,
you’ve probably noticed a change. If you haven’t, you may be in for a shock. There’s
a clear line today between products meant for girls and products meant for boys. In
toy stores there are “girl” aisles full of immodestly dressed dolls in fuchsia,
carnation, rose, lavender and magenta. If you’re lucky enough to find a non-doll
toy there, it too will be packaged in pink. Even the Lego line for girls – Lego
Friends – is just more pink dolls. The next aisle over will be full of guns,
tanks, battleships and jeeps in khaki, olive and navy. It’s the same in the clothing
department; there are no gender-neutral clothes for sale, even for newborns. It
hasn’t always been this way. Manufacturers and marketing firms used to
understand boys might want an Easy Bake Oven and girls might like building
space ships. They've either developed amnesia or they've lost what little imagination they once had.
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