Sears began as a mail-order catalog company in 1892. In 1925,
they began incorporating brick-and-mortar stores into their operations. But the
company was always known for its catalog. You could find anything you needed in
the Sears catalog, from farm equipment to ladies’ dresses. From 1902 to 1942,
you could even purchase a kit to build your own house. There was always a Sears
catalog in our home when my siblings and I were growing up – thick enough to
use as a booster seat. We’d thumb through the glossy pages, debating what we
should ask Santa to bring Christmas morning (though why we thought Santa ordered
from Sears is a mystery). In 1973, their headquarters moved to what was the world’s
tallest building – the Sears Tower. Maybe the altitude went to their heads. In
1993, Sears decided to ditch the catalog, saying mail ordering was ancient
history. In less than a year, Jeff Bezos founded Amazon.
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