The lyrics to the 1958 song go, “Splish splash I was taking
a bath.” It was Bobby Darrin’s first big hit. You probably know all the words,
and there’s a chance you’ll have the tune stuck in your head the rest of the
day. But I’ll bet you’ve never asked yourself, “Why splish-splash? Why not
splash-splish?” There’s actually a rule governing these things. It’s not one you
were taught in school, but you KNOW it. If the vowel order reverses, it just
sounds WRONG. We say, “criss-cross” and never “cross-criss.” Someone making
sharp turns is “zig-zagging,” never “zag-zigging.” Clocks don’t go, “tock-tick.”
We don’t complain about “raff-riff,” and Mary Poppins never says “spot-spit.” If
you can’t make up your mind, you might be called “wishy-washy,” but never “washy-wishy.”
Or you may “flip-flop,” but not “flop-flip.” The phenomenon is called ablaut
reduplication, and it isn’t strictly an English thing. Evidently the Japanese,
Chinese and Turks do this, too.

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